Logo Modernism (Design)
Modernism #(Design)
- 44009 in Books
- Brand: Taschen GmbH
- Published on: 2015-09-25
- Released on: 2015-09-25
- Original language: English, French, German
- Number of items: 1
- Dimensions: 15.00" h x 1.50" w x 10.00" l, 8.14 pounds
- Binding: Hardcover
- 432 pages
Tags : Modernism, (Design)
Logo Modernism (Design)
Modernist aesthetics in architecture, art and product design are familiar to many of the creatively inclined. In soaring glass structures or minimalist canvases we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of Modernism in logo design. With the creation of clean visual concepts, graphic designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, this sweeping survey of the logo is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside this comprehensive catalog resource, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on Modernism and Graphic Design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei, Inc., and the Mexico Olympic Games of 1968. An unrivalled, encylopedic resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural and corporate history, and in the sheer persuasive power of image and form.
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Logo Modernism (Design) Reviews
The Boston GlobeThe alt-right targets modern architectureThe Boston GlobeAnd it is all set against a dystopian backdrop of iconic modern buildings. We see the swooping lines of Frank Gehry's Walt Disney concert hall, the New York Times headquarters, designed by the Italian superstar Renzo Piano, even Anish Kapoor's “Cloud Dealers mix Modern furniture with Old Masters in New YorkArt NewspaperThe New York-based Old Masters dealer Nicholas Hall, who previously served as the international chairman of Christie's Old Masters and 19th-century department, is now collaborating with the Parisian mid-century design gallerist François Laffanour. »
New York TimesA Polymathic Italian Designer, With Muses and FriendsNew York TimesThis effort has been organized seemingly on the fly by Christian Larsen, who arrived as the Met's associate curator of modern design and decorative arts only 18 months ago. Unusual for a show of this size and ambition, there is no catalog, although Mr.
seattlepiWhat is the 'Seattle style' in architecture?seattlepiThough Seattleites might love those old Craftsman homes, the designs that really turned the city on to the national architectural voice was modern design. It was during the height of modernism (1950s and 1960s) that the area was getting recognition
Los Angeles TimesDiscovering 'Columbus': New movie puts Midcentury architecture in the spotlightLos Angeles TimesArchitecture geeks rejoice. Indie director Kogonada's new movie, “Columbus,” is a celebration of Midcentury modernist design with a gently unfolding story of family and themes of responsibility thrown in for good measure. A master class in 50 years ago, home design got its groove onThe Boston GlobePages featured rooms anchored with traditional antique styles and sprinkled with industrial-infused mid-century modern designs of the 1940s and s, considered rigid by its detractors. The 1960s saw bright colors, bold patterns, and objects from new Renovated Detroit News building boasts snappy designThe Detroit NewsIn 2014, The News and the Detroit Free Press, which moved into the bottom floors in 1998, relocated to Minoru Yamasaki's elegant, modernist annex attached to the 1927 Federal Reserve Bank of Chicago building a block off Campus Martius. The first shock
Design WeekThe exhibition exploring Franco Grignani's distinctive, modernist designsDesign WeekMarco Meneguezzo: Sometimes creating a single successful project is enough for an individual to become an influential designer. The International Wool Secretariat (IWS) logo is such a well-known design that Grignani's name will never be forgotten.
Houston ChronicleDemand still rising for midcentury-modern piecesHouston ChronicleSunset Settings is full of high-end modern furniture, but it's Eero Saarinen's fire-red Womb chair that tugs at Houston shoppers wanting a dose of retro style. Designed nearly 70 years ago by the Finnish-American architect, the iconic chair is as
CurbedHippie Modernism, Italian StyleCurbedBest known as the ringleader of Memphis, the short-lived and wildly patterned design collective that defines 1980s style, Sottsass was perpetually tweaking the nose of modernism while embracing its machines, its manufacturers, and even its colors. He
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