A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design
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- 71387 in Books
- Brand: Phaidon Press Ltd
- Published on: 2016-02-15
- Released on: 2016-02-15
- Original language: English
- Number of items: 1
- Dimensions: 11.50" h x 1.00" w x 10.00" l, .0 pounds
- Binding: Paperback
- 272 pages
Tags : Smile, Revised, Expanded, Edition:, Witty, Thinking, Graphic, Design
A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design
Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today's practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.
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A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design Reviews
Life with a smile: Music, Food, and Love at a Family ReunionDanville AdvocateJust in case our family vacation this year wasn't sufficiently action-packed, in the midst of the excursions to the zoo, lake and water park, we popped over to Iowa for a weekend family reunion. The gathering was a big deal because the extended family
New York TimesReview: 'Bubbly Black Girl' Lets a Smile Be Her CamouflageNew York TimesNikki M. James, center, in “The Bubbly Black Girl Sheds Her Chameleon Skin,” at City Center. Credit Sara Krulwich/The New York Times. Little on New York stages right now is as much flat-out fun as “The Skate,” a “let's learn a new dance” number in the »
ZME ScienceAccording to scientists, these are the three kinds of smileZME ScienceA smile is a strange thing. We do it by using our facial muscles, but more often than not, it's more than just the mouth that smiles. A smile which doesn't involve contracting the corners of the eyes, for instance, always looks a bit weird. It's also Researchers have identified three different types of smile - Read TheHealthSiteall 4 news articles »
Stockton RecordGilbert: Service with a smileStockton RecordMcGee, who claims to be a grandmother of eight at 53 but without a wrinkle on her face and dark lustrous hair looks likes she's in her 30s, never seems to stop smiling. She's the kind of waitress you hope to have when you walk into a restaurant. “We
Hindustan TimesSay cheese: There are three types of smiles. Here's how to decode each of themHindustan TimesScientists have decoded three types of smiles that convey expressions other than happiness - reward, affiliation and dominance - and found the facial muscle combinations that make them. The smile may be the most common and flexible expression, used to Three Types of Smiles We Use for Social Purposes | Psych Central PsychCentralall 9 news articles »
Daily MailHow to read a smile: Researchers reveal there are THREE types which each serve a different purposeDaily MailIt could be one of life's most ubiquitous expressions, but sometimes, even a smile can be difficult to decode. While you might typically associate smiling with happiness, the expression is often used to convey everything from joy or peaceful intentions Researchers crack the smile, describing three types by muscle movementScience Dailyall 2 news articles »
Nation NewsQueen Aziza reigns with a smileNation NewsShe used the word “wonderful” on at least 11 different occasions during her 15-minute interview and found it hard to contain herself. There were times she paused while talking and following swiftly afterwards was a huge smile, a smile that lit up the
The IndependentMexican teenager dies after drinking liquid meth in front of smiling US border officersThe IndependentA 16-year-old died after he took several sips of liquid meth in front of smiling and laughing border patrol officers to prove it was “apple juice”. Mexican high school student Cruz Velazquez was shown on CCTV footage taking the drink after he was »
Wired.co.ukThere are 3 types of smile – reward, affiliation, dominanceWired.co.ukThere are three distinct types of smile, a new study has revealed. People switch between 'reward', 'affiliation' and 'dominance' smiles, using different facial muscle combinations to make them, according to researchers from the University of Wisconsin »
Montreal GazetteTrevor Noah delivers the satirical goods – always with a smileMontreal GazetteIn a seemingly benign bit about American fondness for tacos, a smiling Noah calmly came out with this gem: “Americans love tacos, but many Americans hate the bringers of tacos to their country.” Bottom line: Without immigrants, there's “no spice” to life. »
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