The concept is so simple (and can remake how companies approach their markets) — and yet many have lacked a way to put it into practice. This book answers that need.
Jobs to Be Done by"Stephen WUNKER","Jessica WATTMAN","David Farber"
Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They’re not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) — and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find success Follow the steps in Jobs to Be Done, and you’ll arrive at solutions that are both original and profitable.
Jobs to Be Done
By:"Stephen WUNKER","Jessica WATTMAN","David Farber"
Published on 2016-11-15 by AMACOM Div American Mgmt Assn
BOOKS ID : 8QLoDAAAQBAJ
Ebook Title : Jobs to Be Done
ETAG : rXiiuUV2ylU
ISBN_13 Code : 9780814438084
ISBN_10 Code : 0814438083
Book Print Type : BOOK
Rank : 14 for keyword photoshop zeplin
Book Author :"Stephen WUNKER","Jessica WATTMAN","David Farber"
Publisher : AMACOM Div American Mgmt Assn
Book Pages Count : 224
Print Type : BOOK
Book's Categories :"Business & Economics"
Books Language : en
Text to Speech Access : ALLOWED
0 Comment
Write markup in comments